Habbo Hotel Never Left. floors.js Is Betting Your Customers Miss It Too.

The Macro: The Silent Brochure Problem Is Real and Getting More Expensive to Ignore

Most websites do nothing. You land, you skim, you leave. The page has no idea you were there, and you have no idea anyone else was. For a marketing category that according to Mordor Intelligence is on track to nearly double to $14.55 billion by the end of the decade, the basic website experience has barely moved.

The engagement problem is not new. Livechat widgets, popups, exit-intent modals, scroll-depth tracking. Marketers have been stapling things to their websites for years trying to manufacture a signal that someone is home. Some of it works at the margin. None of it makes the site feel like a place.

This is where a class of tools has started pushing into what you might call ambient social. The logic is: if you can show visitors that other real humans are present right now, you change the psychology of the page. Proof of presence. It’s the same reason a busy restaurant feels more trustworthy than an empty one.

Products like Hotjar and FullStory give you visitor replay and heatmaps, but those are tools for the team behind the site, not the visitors on it. Nobody is building an experience for both at once. The few tools that have tried to make websites feel social, things like cursor-sharing experiments and ambient visitor counters, have mostly been developer novelties. They get a spike of interest, then they don’t get adopted because the value proposition is fuzzy.

The MarTech market overall, which Precedence Research puts at nearly $558 billion in 2025 and growing fast, rewards specificity. Leaderboards for startup growth metrics are interesting. AI writing layers are interesting. The products that fail in this space tend to be the ones that are interesting to think about but ambiguous to ship. floors.js is squarely in that risk zone. The concept is crisp. The execution question is real.

The Micro: One Script Tag and Your Landing Page Becomes a Lobby

The pitch is almost defiantly simple. You paste one script tag into your site. No configuration. No account creation required for your visitors. When people land on the page, they appear as isometric 3D avatars moving through a room. They can see each other. They can chat in real time.

It’s Habbo Hotel. That’s the reference in the tagline and it’s the right one. Habbo was a browser-based social game from the early 2000s where you built hotel rooms and hung out in them. It had a deeply committed audience for years. The isometric room aesthetic is immediately recognizable if you were online in a certain era, and apparently enough people were that the reference still lands. floors.js got solid traction when it launched, enough to hit the top ten for the day.

The interesting product decision here is the zero-friction visitor side. Most co-presence tools require the visitor to do something: create an account, enter a name, accept a prompt. floors.js skips all of that. You just appear. That removes the biggest drop-off point in any social feature, which is the moment you ask someone to commit before they’ve seen the value.

The flip side is that anonymous presence can feel strange. If I land on a SaaS pricing page and a dozen avatars are milling around, my first question is whether those are real visitors or props. That’s a trust problem. It’s also a moderation problem, because open chat with no signup is exactly where things can go wrong fast.

I’d also want to know how the rooms look on different page types. A product landing page designed as an isometric room sounds visually coherent. A dense documentation page or a checkout flow might be a different story. The one-script-tag promise implies it works everywhere, which is a claim that deserves scrutiny. Tools like this often look great in the demo environment and get weird fast in production. As someone who has watched a lot of SaaS products promise seamless integration and then quietly add a configuration step in week two, I’d want to see it running on a real site before I got comfortable with the claim.

The Verdict

I actually like this idea more than I expected to. The nostalgia hook is real, the zero-friction visitor experience is a genuinely smart decision, and the one-line install is the right way to lower the bar for the person deploying it.

But I’m skeptical of a few things. The use cases are narrower than they appear. This probably works beautifully for community-driven products, developer tools with active userbases, and anything where the visitors already know each other or want to. It probably works much less well for e-commerce, healthcare, finance, or anything where the person visiting wants to feel like they’re in a clean, professional space, not a pixelated lobby.

At thirty days, I’d want to know what the retention curve looks like for the sites that install it. The install is easy. The question is whether site owners leave it on after week one or quietly remove it when they realize it’s not mapping to conversion.

At sixty days, I’d want to know if they’ve figured out the trust and moderation layer. Open anonymous chat at scale is a known liability.

The comparison I keep coming back to is the AI layer category: tools that are one decision away from being essential or one bad use case away from feeling like a gimmick. floors.js has that same edge. The idea is good enough that I want to see them prove it works somewhere specific, for someone specific, before they try to be the product for everyone.