The Macro: Dollar Access Is a Gatekeeper in the Middle East
I think the cross-border payments space is one of the most deceptive markets in fintech. From the outside, it looks solved. Wise exists. Revolut exists. PayPal exists. But try sending $500 from Dubai to Cairo and you will discover how little those products actually cover.
The Middle East and North Africa region has roughly 400 million people. Tens of millions of them work abroad, primarily in the Gulf states, Europe, and North America. They send money home constantly. The World Bank estimates remittance flows to MENA exceeded $60 billion in 2024. And the infrastructure handling those flows is, to put it plainly, bad.
Western Union charges 5 to 8 percent on a typical corridor. Bank wires cost $25 to $45 per transaction and take days. The exchange rates are opaque. Getting a USD account in Egypt requires visiting a branch, producing stacks of documentation, and maintaining minimum balances that most people cannot afford. The same is true in Jordan, Lebanon, and much of the Gulf for non-citizens.
Wise does not support Egypt. Revolut has limited MENA coverage. Mercury requires a US business entity. The neobanks that work well in the US and Europe simply do not operate in these corridors. That leaves a massive population underserved by fintech products that the rest of the world takes for granted.
The opportunity is not theoretical. Remittances to Egypt alone were $24 billion in 2023. That money moves through expensive, slow rails because nobody has built a modern alternative that actually works in the region. The incumbents are Western Union, MoneyGram, and local exchange houses. None of them have improved their product in any meaningful way in the last decade.
The Micro: A Sequoia Founder Comes Back for Round Two
Munify is a cross-border neobank that lets users open USD accounts, issue virtual cards, and send international transfers using only a national ID. The product supports accounts in USD, with EUR and GBP coming soon. It covers corridors between the UAE, Egypt, India, the US, Europe, and the UK.
Khalid Ashmawy is the founder and CEO. His background is worth paying attention to. He previously founded Huspy, a Sequoia-backed Series B proptech startup that processed $7 billion annually. Before that, he spent a decade leading engineering teams at Microsoft and Uber. This is not a first-time founder guessing at product-market fit. He has built and scaled a fintech-adjacent product in the MENA region before, which means he understands the regulatory landscape, the banking relationships, and the cultural dynamics of the customer base.
The team is four people, out of Y Combinator’s Summer 2025 batch. They raised $3 million, which TechCrunch covered in August 2025.
What makes Munify different from the other neobanks I have looked at is the combination of features in a single app. You get a non-custodial wallet, meaning you control your funds rather than Munify holding them. You get unlimited USDC virtual cards for online and in-store spending with customizable limits. And you get instant cross-border transfers. The non-custodial approach is a smart regulatory play because it sidesteps some of the banking license requirements that slow down traditional neobanks in the region.
They also have a B2B play. Munify offers infrastructure APIs for payouts, pay-ins, and card issuance. That means other companies building in the region can use Munify’s rails instead of building their own. This is the playbook that Stripe ran in the US and that Paystack ran in Africa. If the API business takes off, it could be more valuable than the consumer product.
The app is live on both iOS and Android. The product page lists active support for AED, INR, EGP, USD, EUR, and GBP corridors. The blog has recent posts from late 2025. This is not a landing page with a waitlist. The product is in the hands of real users.
The Verdict
Munify is attacking a market where the incumbents are genuinely bad and the modern alternatives do not show up. That is the best setup for a fintech startup. The MENA remittance corridors are enormous, underserved, and growing.
The risk is regulatory complexity. Every country in the region has different rules for money transmission, foreign currency accounts, and cross-border transfers. Egypt alone has changed its foreign exchange policies multiple times in the last three years. Navigating that landscape requires local expertise and banking relationships that take years to build. The fact that Ashmawy already built a $7B fintech in the region suggests he has those relationships.
In thirty days, I want to know how many active accounts Munify has in its two primary corridors, UAE and Egypt. Sixty days, the question is transaction volume. Are people using this for one-off transfers or is it becoming their primary dollar account? Ninety days, I want to see the API business. If other companies are building on Munify’s rails, that is a signal that the infrastructure play is real and the company is more than a consumer app. The market is there. The founder has done this before. The product is live. Those three things together make this one of the more compelling fintech plays I have seen targeting the MENA region.